Websites are more than just creating the structure. It’s also about making sure it’s both functional and effective, and tweaking it to make it more appealing. But as it turns out, most website owners don’t know how to make their website more attractive. It’s no wonder that most people stop interacting with a website after a while.
And the truth is, it’s difficult, if not impossible, to keep your audience interested when your website is not attractive. Sure, you can easily create a good enough website. But if your website isn’t optimized to attract customers, you’re going to turn people off.
Reading: How to create a beautiful website in wordpress
One of the things you’ll realize is that your website is is your business.
Why?
Because it’s the first thing your target audience encounters. And if you get it right, you’ll get more conversions and therefore more sales.
The proof?
48% of it is people your company’s credibility based on website design. If they find your website credible, they may consider buying it.
- Visual complexity affects attractiveness from a website within 17 milliseconds. This means that the audience judges your website solely on how it looks before even reading your content. So if your site isn’t attractive, you’ll lose it before 17 milliseconds elapse.
- Moreover, 94% of first impressions are based on design.
Nevertheless, today I am going to walk you through the guide on how to make your WordPress website more attractive with better design resources. I’ve broken it down to make it easier, including only the important parts.
Done? Read on.
How to make your WordPress website attractive
Tip #1:
1. Use images and videos to engage users
You need to understand that 65% of your target audience are visual learners. They don’t want to read, nor do they have the time to read long texts.
They want to be able to understand information quickly and easily. Using images gives you an opportunity to provide more information and keep readers engaged longer.
There are many ways to do this with WordPress. Here are a few image and video galleries that you can use on your website.
2. Compress Images
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Big images will damage your website. Period!
They clutter the website and reduce loading times, resulting in slower speeds. And with only about 3 seconds to make an impression, the last thing you need is a slow-loading website.
A good rule of thumb is to compress large images into smaller, more manageable ones Optimize images for the web. I recommend you the Wp Smush plugin which compresses images on the fly.
3. Use color and contrast
The colors and contrasts used on the website are crucial factors in enhancing your website. This is because colors increase brand awareness by about 80%.
For example, if you are a regular Coca-Cola user, you will associate Coca Cola with red color. Likewise, KFC is associated with red and white, and McDonald’s with red and yellow.
But there are a variety of things that can influence color preference. This includes the buyer’s culture, nationality, gender and purchasing aspects. Therefore, you must choose your colors carefully.
4. Breaking up content with subheaders
With attention spans shrinking and readers becoming more selective about what they read, it has become much more difficult to get readers to stay.
So how do you draw them on your site?
Subdivide your content with subheadings. In general, subheadings give your headline a little more perspective and act as a catalyst to increase reader interest and drive Read more.
In addition, subheadings structure your content and draw the reader’s attention to the important parts. Essentially, you also make it easier for scanners and skimmers to read your content.
5. Embed human faces
One of the best ways to make your website attractive is to include human faces.Remember that humans are programmed to be social. Whether we see someone in a photo or in person, a human face triggers emotional responses and influences how we think about something.
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So if you want to make your website more attractive, you human Need to insert faces on the website.
6. Leave lots of white space between elements
According to the NN Group, most of your website visitors will only read 20% of the content. To maximize the number of visitors spending time on your site, you need to make it easier for them to understand what the site is about.
And one of the best ways to do this is by using spaces.
In website design, spaces are spaces between elements. It can be any color of white, red, blue and black and is often used to give your design room to breathe.
White areas also draw attention to the important ones Share strong> and make it easy to search the content.
7. Keep the layout simple
As I said before, people only read 20% of your content. 58% will just skim the content and the rest won’t even bother. What does this mean?
To attract more people to your website, you need to keep your website layout simple and to the point. You must remove all unnecessary elements that distract the reader and use spaces to make it easier for them to understand.
Reasons why you should Keep your website layout simple:
- A simple design is timeless and therefore not tied to new trends and time.
- Simple design loads at lightning-fast speeds.
- A simple design is easier to remember.
- A simple design is easier to understand and thus more easily gains the trust of visitors.
- Simple design looks more professional.
- Simple design is less distracting and thus draws attention to the content.
8. Integrate less attractive but easily readable fonts
Fonts are one of the most important design resources when it comes to creating an attractive website. And it makes sense, since things are much harder to read on a computer screen than in print.
So if the font you’re using isn’t readable, it might be difficult for the reader to get used to Finding your way around your site takes longer.
But you can use less attractive and easy-to-read fonts to attract more readers and evoke the right emotions in your target audience.
Conclusion
In addition to the design resources and tips above,there are tons of other things you can do to make your WordPress website more attractive. If you can afford it, you can also get help from a professional.
But I believe that these tips will not only help you increase your conversions, but will also help you Attract more visitors to your website.
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