Effective landing pages encourage those who respond to your ads and marketing campaigns to take action. Landing pages can serve a variety of purposes, but they work best when written and designed to achieve a specific goal.
The goal of millions of landing pages is to get visitors to do so to get email addresses to get to their site.
Reading: How to create an email collector landing page
Do you create special landing pages to build email lists? This can result in a series of events that serve your marketing purposes:
- Quite simply, you get more leads. Email capture landing pages deliver higher conversion rates than landing pages that require a purchase.
- When people sign up for your email list, they give you permission to market to them.
- You can design specific landing pages to create segmented email lists. You can use these to create data-driven lead nurturing campaigns with increased personalization.
In this post, we examine a variety of landing pages designed to collect email addresses , and review some of the tactics of the best email landing pages to increase conversions.
What is an email capture landing page?
An email capture landing page Landing page is created specifically to prompt visitor to enter an email address.
Think of it as a transaction. Your landing page presents a specific offer—something the visitor thinks is valuable—for (usually) free in exchange for an email address. Lead generation landing pages contain a form or quickly present one to visitors when they click through to indicate they are interested.
Digital marketers tend to create a variety of offers, often are referred to as lead magnets. As detailed in this post, lead magnets can include a subscription, guide, research paper, video, webinar, mini-course, tools, coupons, bonus offer, and more. In the examples below, you’ll discover useful lead magnet strategies and see how to apply them to email capture landing pages.
Useful tips for creating an email capture landing page
Publish an efficient page
The popular advice is to keep your landing page short. However, the perfect text length directly depends on what exactly is required to get an answer. So instead of making it short, make it as short as possible. It’s worth testing the length of your page and the detail it contains.
Draft a clear CTA
Write an action-oriented call-to-action (CTA) that includes a represents promise. Make your button prominent, clear, and easy to find.
Write compelling copy
Although your offer is likely to be free, sell it with copy that highlights the benefits of a response . This guide can help.
Include social proof
People follow the crowd and trust the authorities. On your landing page, showcase social proof tactics such as awards, accolades, testimonials, ratings, or other evidence.
Request only what you need
Keep your forms short , if possible. As a general rule, the more fields your form requires to be filled out, the fewer responses you will get. However, if the goal of your campaign is to nurture leads with communications that target specific segments, consider asking optional questions and simplifying the choice of answers.
Presenting the offer
The lead magnet you offer must be digital. Create an image that helps the visitor visualize what they’re about to get, it will likely result in higher conversions.
10 Examples of Email Capture Landing Pages
1. Close
Let’s start with a landing page design example that offers an attractive lead magnet. This landing page from Close, a company that offers a CRM platform for startups and SMBs, deliberately showcases the offering, presenting a single email box high up on the page. The page continues with a short video, six examples of the downloadable resource’s offering, and ends with a free trial offer. It focuses on getting the visitor to provide an email address to download the provided template collection.
2. IFTTT
See also: (10 Step Guide) How to Make an App in 2023
Creating and promoting webinars is a popular and effective way to grow your email list and reach new prospects. I checked a number of landing pages for webinar registration. I chose to share IFTTTs because unlike many others, it doesn’t have a menu or links to take you elsewhere. The success of this campaign is measured by the number of registrations. The unique focus of the page and the CTA – Register Today – helps achieve this goal.
Another nice touch is the Summary, a four-bullet list of what you’ll learn in the webinar . Apply this tip to any content you’re promoting with email capture landing pages.
3. Designli
The offer here is just a consultation call, but kudos to designli for creating this landing page for the email -Perfected capture with a set of best practices:
- No Distractions – Like the IFTTT landing page, this page has no navigation menu or unnecessary links.
- Action-Oriented — A strong, action-oriented headline delivers a clear value proposition.
- Simple Form — Again, the form sits elegantly at the top of the page with a actionable language. It starts with Speak with… and ends with the words “Schedule a free introductory call”.
- Social Proof – Before I have to scroll, Designli makes sure that I know it has a 5 star rating on Clutch.If I scroll I find customer testimonials and an additional one Button to request a free call.
4. Stitch Fix
Would you like Stitch Fix packaged and sent to you with clothes that are likely to fit you well and suit your taste? It’s ready to ship, but only after you’ve taken your style quiz, which of course requires you to provide an email address.
Yesterday I purposely only sent you so many Information given that you know I am a man who dresses casually. Today I received this email:
Stitch Fix demonstrates his understanding of lead nurturing here. It personalizes my email with the information it contains about me and nudges me to complete my profile in a fun and non-intrusive way.
5. SocialChimp
The first thing I like about this SocialChimp landing page is its simple headline, which is very similar to the ad I clicked on. This basic tactic helps reassure visitors that they’ve landed on the right page. Learn more about writing landing page content here.
This landing page also shows a clear attempt to create segmented lists. As you can see above, the company’s platform serves six vertical markets. When you click the button that best suits your business, the email collection process will begin and the Professional field will be filled in automatically. It’s fair to assume that the following lead nurturing process will involve industry-specific advice.
6. GoodRx
There’s a lot going on on this GoodRx landing page, but the company makes their selling point clear from the start, with a well-written, value-driven headline and a simple tool that immediately demonstrates the value of their service. Next, the page provides a quick 1, 2, 3 explanation of how it works and asks for my email address.
The GoodRx landing page covers a lot of the basics by also including an explainer video, a free app that offers , discount card and a comparison chart with sample savings. However, the page elements are intelligently arranged and the bottom line is: Well, I’ll show you…
Learn more about how to design effective landing pages.
7. Salesforce
See also: Converting PSD To HTML : A Complete Quick Book
That’s interesting, clicking on Salesforce’s ad leads to a blog post, which is probably not the best conversion tactic the company can offer. My opinion is that Salesforce recognizes that the decision to invest in its software will be slow and considered, so positioning the company as an authority is of paramount importance.
As you can see, offers The landing page has the option to subscribe to the Salesforce newsletter, a lead magnet that sells very well. If you were to see the entire landing page, which contains a video, news, and related posts, you would see that the landing page is actually a resource page.
However, at the top of the page is an offer at Try Salesforce. Clicking the button will take you to the following factual landing page and full free trial of the Essentials platform.
8. Firstleaf
You might recognize this Firstleaf landing page from our last post on single product landing pages. This landing page is a letter from the company’s founder. It tells a short story about how to get great wine for less. His primary CTA is for you to order your first shipment.
I’m sharing this landing page again because it’s also an email capture landing page.
See a Plan B at the bottom of the page appears Firstleaf recognizes if you’re not ready to order, you can provide your email address to receive: “Best wine recommendations at the best price.” Clever. Salesforce’s Landing page plan was information first, product second, Firstleaf is the opposite.
9. Lucidchart (A)
I find the top of this landing page interesting, not because of the design or the headline, but because its CTA which reads: Create a chart.
- First, it’s effective to write your CTA as a command or instruction, especially when it’s that specific.
- Second, the landing page’s prominent Create Chart CTA instructs visitors to m starting with the platform’s most important feature, an ingenious task in a free trial.
- Third, the landing page as a whole is a dense (bordering on overkill), homepage-like behemoth, so it’s advisable to Aim for a conversion right from the start.
10. Lucidchart (B)
Lucidchart again? Yes. Check this out… While clicking around looking for landing pages for email capture, I saw another Lucidchart ad and clicked on it out of curiosity…
The company is running a completely different campaign in parallel. The train of this one is an 8 step guide. The offer is the same, but it’s presented differently.
What we’re seeing here is an A/B test. It’s possible that Lucidchart’s two campaigns will produce very different results. If this is the case, it’s possible that the loser will be killed and the winner matched against another variant.
How to optimize your campaigns for conversion – a great final lesson. So go ahead and set up and convert simple and compelling landing pages for email capture.
See also: How to Easily Add a Download Link in WordPress (3 Ways)
Further Reading
.
