Photos have become an integral part of social media, and most of them are definitely edited in dedicated apps. Whether it’s a selfie, food, sightseeing or a pet, people love to edit photos to express their creativity. For this reason, with the growing popularity of social media apps, photo editing apps are also in high demand.
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So if you’re thinking about creating your own social photo editing apartment This article is for you. We have made a brief guide to developing photo editing applications with the necessary features, technologies and costs. Let’s dive in.
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What is a social photo editing app?
Statistics show that almost half of Americans are using photo editing applications on their smartphones today. The popularity of these apps is growing year by year so that the global photo editing market will grow by US$394 million by 2024. The first and most important thing to know before creating your app is that there is a difference between simple photo editing apps and social photo editing apps.
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Apps like Prisma, Retrica, and Snapseed help with photo editing, while social photo editing apps like VSCO and PicsArt include user interaction in addition to the editing features.
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Social photo editing apps have a social component that allows users to share photos, chat with each other, become friends or become part of the art lovers community. This type of photo editing app aims to collect users with the same interests and let them interact with each other through comments, likes, views and shares.
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Let’s see how social photo editing apps like VSCO and PicsArt work:
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Core features to create a custom social photo editing app App
When creating a social photo editing app, you need to think about a clear set of features to meet users’ needs and differentiate your app from the competition. Below, our experts share mandatory features required to build an app like VSCO and PicsArt, as well as additional features that can be optionally added.
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Signup/Account Creation
Most apps require users to register or sign in to an account to start using the application. Start by designing a splash screen to attract users and then suggest they create an account. Accounts also help personalize the user experience by managing settings, adding tools or filters to favorites, and creating personal presets. This is what a login form looks like when registering in the VSCO mobile app:
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Upload images and camera
The next step after registration is to upload a photo for further processing. At this stage it is necessary to give permission to the device’s library to upload a photo. If you want your application to work in real-time so users can take a photo and edit it instantly, ask them for camera access too.
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Social network integration
The integration of social networks into your photo editing app offers your potential users two key advantages. First, they can easily login or register in your application with their social media accounts. This saves them from filling out personal information, since they already have all the necessary data on social networks. Secondly, users can share edited photos to their accounts on Facebook, Instagram, Pinterest and various messengers directly from the app.
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Photo editing
Besides filters and various ready-made patterns, social photo editing apps allow users to create multiple effects, levels, blur, brightness, exposure, rotation, collage, crop and other correction functions.
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Settings
With the settings function, users can all Set settings for the work of the social photo editing app. It allows you to choose where to save and save photos, set the size and quality of the saved photo and manage the subscription plan. Users are also able to contact support if necessary, find out about the privacy policy or app licenses and set up notifications.
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Albums
Give users the opportunity , Albums to create a folder where they can save edited photos and share the album with other users. The albums can be divided by themes, dates or other user preferences. This feature helps users to conveniently manage all photos and put them in to the app’s cloud in case they don’t want to upload it to the phone.
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Photo feed and social elements
Another must-have feature in the Photo editing app is a photo feed. If someone edited their photos in the app, they can not only share those photos on social media, but also add them to the photo feed of the editing app itself. Users can subscribe to interesting photo authors, themselves get inspired by them sen and share masterpieces with their subscribers.
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You can add an intelligent hashtag system and AI/ML tools to recommend relevant and interesting posts to your users. To get users to interact with each other, add some social elements to your app.
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For example, allow them to like the photos in the feed, leave comments, show reactions or share pictures they like.
We have the List of must-have features shared above, but to make your app even more attractive and useful, here are some additional features you can add.
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Stickers and GIFs
Give users the opportunity to express their imagination and creativity. Allow them to create colorful GIFs or stickers from their photos. This will definitely increase user engagement and give them an opportunity to have fun with your application.
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Inspiration Section
Inspiration boards give users an example of this , how beautiful, discover new features or tools of the app and encourage them to learn more about using your app. VSCO is a great example of how inspiration functions work. They have created an area called Discover where every user can admire other users’ beautiful photos and be inspired by fresh ideas.
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Chat in messages
Adding chat functionality for communication between app users can increase loyalty of your customers. Let them share edited photos or favorite filters and presets in messages. The opportunity to exchange impressions with like-minded people will encourage users to actively use your program.
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Gamification
Turn the photo editing process into an exciting game for your users. Gamification in a social photo editing app can engage your users and lead to closer interaction. For example, many of these apps allow users to share their edited photos and enter a “contest of the day” where other users rate or receive votes for each other’s photos.
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Required tech stack to build a social photo editing app
And now let’s talk about the technical side of social photo editing app development. To help you with the required technology stack, our specialists have compiled all the details in the table below. We’ve divided the list of technologies by type of app: iOS, Android, or Hybrid.
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How much does it cost to develop a social photo editing app?
Calculating the exact amount of money to build one any app is difficult as it depends on various factors.Here are the top factors that affect the overall mobile app development cost:
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- The complexity of the app and its feature set
- The platform you choose for the app (iOS or Android)
- The app development style (native, hybrid or web app)
- The tools, languages, frameworks, libraries you choose
- Collaboration model (internal, external or freelance)
- The size of the team (the number of developers, project managers, business analysts, designers, QAs, DevOps and other specialists required)
- Location of your development team (developer rates vary by country)
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We asked our specialists for a rough estimate in hours for each photo editing app development process, and here is what we have:
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Rea d also: How much does mobile app design cost?
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In order to calculate the total cost of creating a social photo editing app, we also need to consider the development rates of the country you have chosen. These tariffs can vary greatly in the US, Europe, Asia and Australia.
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<img src="https://onix-systems.com/api/v2/file ! Size For this type of app you will need:
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- 1 project manager
- 2 backend developer
- 2 Android developer
- 2 iOS developers
- 1 QA engineer
- 1 UI/UX designer
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And finally, if we know the hours, tariffs, and team size, the approximate total for the social photo editing app MVP is no less than $90,000.
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Note, however, that this estimate is not detailed as we do not know the details of your project. To get an accurate estimate for your photo editing app, please feel free to a Contact our specialists and get an exact calculation of your future app. Also Read: Airbnb-Like App Development
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Our Recommendations for Developing a Successful Social Photo Editing App
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Analyze the Competitors’ Products
The market for social photo editing apps is highly competitive. Therefore, a competitive analysis is the first mandatory step in developing a product marketing strategy. A correct assessment of the company’s competitive environment allows you to create a sustainable competitive advantage for the product, choose the right communication channels and reduce operational risks. Before proceeding with a competitor analysis yourself, perform a number of preliminary works:
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- Clearly define your competitors. Conduct a full List of companies your buyer can choose from to meet their needs or solve their problem. From the resulting list, select the main competitors – companies whose actions can significantly affect your sales.
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- Define the goals of the competitive analysis.
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- If possible, conduct a consumer survey to understand the market perceptions your target audience already has .
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Once you have completed the preparatory tasks, create a short SWOT analysis for each competitor. A detailed analysis is not required. It is enough to provide 1-2 theses for each point of the SWOT analysis.
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When the SWOT analysis is ready, assess the competitive advantage of your company and the main competitors. Then make a list of the evaluation parameters. Write down the main competitive advantages of your product and the products of the competition. Evaluate the competitive advantage of the apps. The assessment is usually made on a 3-point scale, where:
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- 1 point – the parameter is not fully reflected in the competitive advantage of the product;
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- 2 points – the parameter is not fully reflected in the product’s competitive advantage;
- 3 points – the parameter is fully reflected in the product’s competitive advantage.
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After completing your SWOT analysis, create an improvement plan. Create an action plan to improve the company’s competitive advantage for the items that scored less than 3 points.
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Add gamification to your app
The process of gamification does not mean turning products into games.Rather, it is a mechanism by which designers and developers emulate aspects of games and use them in non-game products or services. Consequently, the integration of gamified elements affects human emotions and motivation, giving users a more enjoyable experience.
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Gamification can help your app in all areas, but especially in marketing, sales and customer service. The most successful gamification techniques can even change user habits to the point of striving to excel at a task that was once tedious. Using gamification in social photo editing apps can improve the following metrics:
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- Participation
- Satisfaction
- Productivity
- Ease of use
- Sales
- Retention
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The motivation depends on the type of user and his goals. We recommend doing UX research before designing to provide solid information for choosing the best gamification solutions for your users. If you know your users and their personal goals, you can also set your own goals for the “game”. When your users manage to meet these goals, there is a sense of accomplishment, a powerful factor in happiness.
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For example, you can add some gamified elements to your social photo editing app to help your users learn how the product works faster. Or you can create a photo contest to encourage users to share their best pictures on a specific topic.
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Consider an effective monetization strategy
It is important to think about the monetization strategy before developing the application in order to fit it organically into the UX and further development opportunities offer. Here are the best monetization strategies recommended by our social photo editing app experts.
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1. In-app advertising. This is the most popular monetization model for mobile apps because users love to download free apps. Publishers make money by displaying ads in the app. The main thing about such a strategy is to make it precise and useful. To do this, you need to collect user data: location and behavior in the application. However, keep in mind that frequent and intrusive ads annoy users. You need to find a balance between quality and quantity of ad impressions.
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2. Freemium. It allows users to use basic functions for free. But if the user wants to get advanced features, he has to pay for it. The success of this strategy depends on the number of loyal users of the application who are willing to pay for next-level features.
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3. Subscription. This is the most widespread type of monetization, actively promoted by Apple and Google today. In general, it is similar to freemium, but it regularly charges users money. The application has some free features while the premium or advanced features are only available for a monthly fee.
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Final Thoughts
When it comes to a social photo editing app, the good news is that this type of app is especially popular and demanded by the users today. But it’s also highly competitive and dynamic, making it difficult for startups to thrive and thrive. Therefore, you need to find your unique value proposition or killer feature of your app to build a truly competitive product. We hope this guide will help you start your journey off right and launch a new successful app.
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If you need professional technical support along the way, we are here to become your trusted technical partner and to share our valuable experience in this field. Just drop us a message and we will get in touch with you to discuss all the details. We look forward to developing the best social photo editing app with you!
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FAQ
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- How do editing apps differ from social photo editing apps?
These two applications are similar in nature but have a slightly different purpose. Editing applications allow users to perform any type of photo editing manipulation. Once saved, users can use this photo for any purpose. The purpose of social photo editing app is to share edited photos on social media and promote them online. Social photo editing apps allow users to enhance their visuals and interact with other users within the app.
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- How to make money from social photo editing apps?
There are several ways to make money from monetization on social photo editing apps. You can choose in-app ads, paid features (such as paid filters, exclusive frames and backgrounds), or paid accounts (the user buys a one-month, six-month, or one-year subscription and gets unlimited filters and features in the application).
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- What are the advantages of social photo editing apps?
The main advantages these applications offer to users:
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- Automation of the editing process (users can create their own photo editing presets and apply them to all subsequent photos 😉
- Ability to edit photos directly to share with social network accounts;
- Join a community of like-minded people;
- Interact with other users, chat, participate in competitions.
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- What are the most popular social photo editing apps?
Among others We would like to highlight the most popular social photo editing apps:
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- VSCO
- PicsArt
- Pixlr
- Basic camera
- Aviary
- Picmix
- Night light
.
