A beautiful logo represents your brand image, so you want your logo to stand out. Easier said than done, but how does it work?
In this article, I am going to share with you 10 useful tips and facts that should help you in your logo design process.
Reading: How to create a perfect logo photoshop
Logo Design in Photoshop: Things to Consider
There are many things to consider when designing a logo. What software to use, fonts, colors, target audience, etc.
1. Photoshop or Illustrator for logo design?
First of all, it is important to choose a good tool. Many designers prefer Adobe Illustrator over Photoshop when it comes to logo design. But let’s take a look at a quick comparison between Illustrator and Photoshop’s ability to design logos.
Photoshop is primarily an image editing tool, but it comes with so many additional tools that you can use for many different areas, but that doesn’t mean you should only use it because of you.
Illustrator is known as the best program for creating professional, print-ready, scalable logos. If, like me, you’re a lot more experienced with Photoshop than Illustrator, try using Photoshop for the concept work, then finish your logo in Adobe Illustrator.
2. Vector vs. Raster
It’s always a good idea to create a vector logo instead of a raster logo as you will be using the logo in different sizes. For example, your logo may be smaller on a business card or website, but if you need to print a large logo for outdoor advertising, then pay attention to the resolution.
The downside to using Photoshop for logos is that you can sneak raster images and effects into your logo work. Remember that your finished logo needs to be scalable and avoid using raster images unless you know you can achieve the same look by creating a vector version at a later date.
3. Tiny logos
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Logos must still work well, even if they are tiny. Make sure that the concept (logo) you create can be viewed and understood even in a small size. For example, if your logo is complicated when used on a small scale, the font may not be legible or the design may not be clear.
Many websites include sponsor logos or even their own logos in their footers and that’s probably the smallest/lowest quality a logo needs to be. To do this, make sure that your logo is still clear at 160 x 60 pixels at 72 dpi (or similar proportions depending on the shape).
4. Black and White
Most people spend a lot of time deciding which colors to use in their logos. First, ask yourself a question: does your logo look good in black and white? Try changing the elements of your logo to just black and white or black and shades of black and see if your concept is still clear and clearly conveys your idea.
Logos must usually have a black and white version, and you should also consider how the final logo will look when both the color and black and white versions are photocopied.
5. Choosing fonts
No, there are no strict rules or restrictions. Photoshop lets you combine as many fonts as you like, but that doesn’t mean you absolutely should!
If you’re not an experienced typographer, try sticking with maybe just 2 fonts. One for the logo and a different or different weight of the same font for the slogan. Avoid fancy fonts in all caps, as these are often difficult to read.
6. Colors
Colors are great, but the wrong combination or too much color on a logo is not what you’re looking for. Remember that your logo design itself needs to be strong enough to stand out, and colors help show its personality.
Use up to 3 colors but it really depends on your brand. For example, Google has 4 colors on the logo and the Google Drive icon has even more. So if you really want to add more colors, you can explore the shades of the selected colors.
7. Target group
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Who is the target group? Just because you like a particular font or style doesn’t make it a reason to use it. Of course, it’s important that you like the design, but remember that your logo design should be something that your audience (customers) should like.
If you can, try to think about what your first thoughts would be if someone else presented you with this logo. If you find this difficult, try going back to your original drafts a few hours or days later, if possible. It will help you form an initial opinion and will make it easier for you to reject ideas, but evaluate the styling and see what needs to be changed.
8. Application
Where would your logo appear? A shop window, a website, a billboard? Think about the intended application of your final logo and see if it works. For example, if you are designing a logo for a fashion brand to be printed on fabrics, try not to use thin lines or fonts.
While still a concept, try the logo on a variety see from applications how it will look in different settings.
9.Stock Icons
Avoid using stock icons in your logo design work. You want your brand to be unique. While it’s an easy option to download and use what’s already created, remember that the same stock icons are available to thousands of designers. It won’t be long before you or your client see it being used elsewhere.
10. Uniqueness
Make sure your logo stands out from the crowd. People always follow the trend, and so do many designers. Avoid making the logo similar in design or color to the competition, the logo you create must speak about the individual company or organization, but you can always add a special touch to make it different.
When you find a design that is symbolic and unique, and base the styling on the individual idea and not on a specific style trend, you will find that you have a long-lasting design that won’t run out of fashion.
Conclusion
The most important thing to remember is that your logo should be unique, functional and compelling for your target audience. Do lots of research before you start your design and be creative!
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Around June.
