An optimized website is at the heart of any successful digital marketing campaign, so every consultant should learn how to build a financial website. How to create a finance website to help you build your AUM.
Create a domain name
Your domain name is essentially the identity of your recommendation to your audience. The best domain names help improve search engine rankings, click-through rates, lead generation, and conversions.
Reading: How to create a financial website
Part art and part science, choosing the right domain name takes a lot of thought. Once you’ve invested your time and money into creating an online presence, you don’t want to be stuck with a domain name that isn’t driving traffic. To learn more about how to choose the perfect domain name for your consultation, read this handy guide.
Choose a compliance-friendly host with advanced CMS
Once you have learned how to create a financial website, there are many website hosting platforms out there , unless you need one that’s compliance-friendly, reliable, and easy to manage. Use these criteria and research hosting platforms to find the best solution for your online presence.
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One of the most important factors in making the right choice is a host’s content management system (CMS). . Your advisor will routinely create and manage content, so it’s important to make the process as easy as possible. From SEO elements to videos to user experience, hosting your website on a compliance-friendly platform that includes comprehensive content management is a must.
Know your niche
Financial planning is an industry that offers a wide range of services and products and competition in the industry is fierce. If you want to stand out from your competitors, find your niche. While your consultancy can and should offer specific financial services when needed, specializing in a specific area will make lead generation and converting more clients much easier.
Financially savvy prospects don’t just want another advisor – they want a professional who understands their individual needs and financial goals. Whether it’s family planning, portfolio building for millennials, or retirement strategies for medical professionals, niche financial services will attract a ready-to-convert audience.
Invest in Video
The The power of video marketing on your website and other digital platforms is undeniable. You can use stock video effectively on your website, but if you want to connect with your audience, you need to create unique video content. Consider two of the most striking stats for video marketing:
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- Websites and landing pages with video entice visitors to stay on a page 60 percent longer than those without.
- Video content can increase conversion rates by 80 percent.
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While FMG Suite can Still, to provide professional compliant and engaging video content, it is important for consultants to invest in creating their own personalized videos. You don’t have to be a professional videographer to pull it off, either. When you create videos that allow your audience to get to know you and your consultancy on a personal level, you build strong connections with your brand.
Optimize with SEO
Learning how to build a financial website without understanding SEO is like building a boat without understanding what makes it float. Keywords, internal and external links, fresh content and other components of an optimized website ensure that your marketing efforts give you the ROI and increased AUM you need to grow.
FMG Suite can help you optimize the SEO -Building the foundation necessary to generate more traffic, improve your social media presence and stay ahead of your competition. Once your online presence is optimized, we have plenty of tools to help you analyze and optimize your SEO to keep your advice in the spotlight.
Now that you know how to start a financial Build a website to anchor your marketing strategies, what’s next? With our website building tools, we make it easy for you to create a beautiful consultant website. Take your online presence to the next level with our Attract™ marketing solution. You’ll find powerful website tools for automated marketing, lead generation, email marketing, and more. Get a demo today and find out how to get your financial advisor website up and running and grow your business.
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