How to write a blog for a company

adminMarch 12, 2023

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Why write a business blog?

93% of businesses use a blog and 74% say a blog is most important to their content marketing success.

Source: Content Marketing at the UKContent Marketing Institute

Reading: How to create a company blog

If done right, your business blog will drive traffic to your website, increase sales, and you as an authority in your field establish, improve your SEO and give you access to new markets.

“Yes,” I hear you say, “but I’m short on time and I don’t know what to say – how to write a business blog that delivers compelling content, markets my business, but loves readers – month after month?”

The answer – just follow these 7 easy steps:

Establish the goals of your company’s blog
Identify your target audience
Decide what you want to write about
Write Write over 1,500 words per blog post
Use a title, introduction, body and conclusion
Check your work
Market your business blog

Company blog goals

1 . Set the goals of your company’s blog

What do I want to achieve with my blog?
What do I want my readers to take away from it?

The answers will help you establish core business goals for your blog.

The goal of your blog should be to educate your readers, not to promote your business. However, your overall business goals are to generate sales and make a profit. So how do you juggle the two?

The trick is to remember that you’re targeting people in the pre-sales stage of the sales process. Before purchasing a new product or service, customers will look around, weigh options, and decide which choice is best for them and whether they want to make a particular purchase at all.

Your goal should therefore be to inform your customers so they are:

Better equipped to make the right decision about which product is best for them.
You’ll feel more confident with using your product or service, regardless of where they end up buying it.
Feeling like they can trust your website as an authoritative source of information.
Or with some blog posts just feel like they’ve received a gift and learned something that will help them achieve the same overall goal.

So if you’re blogging, be generous and give plenty of information that you provide. Read more about why you should educate customers on your blog?

Identify your audience

2. Identify your audience

Who is my audience?
What are they looking for?

You can’t have a meaningful dialogue if you don’t know who you’re talking to, and remember: you’re writing for your audience – not for yourself!

If you’re writing with your If customers interact physically, e.g. you run a health center or a restaurant, then you will have a good idea of who they are when you meet them. If not, or if you have a new business, a look at your social media followers can tell a lot about your customers, but your website stats will be your primary source of information about who your average visitor is.

When reviewing Google Analytics (my favorite website stats software), I focus on stats that show clear differences. When 45% of my audience is male and 55% female, it’s clear that I should target both men and women. It is important not to inadvertently overlook a large minority during this process.

One strategy is to tag customer personas with information such as:

Gender
Place
Age
Income class
Personality
Job title

Customer personas are used from 50 % of UK businesses according to a survey by the Content Marketing Institute.

Create 1 or 2 of these that reflect who your customers are and keep those customer personas in mind when writing your blog and write for them. If you work with a marketing or SEO company, share this information with them as well.

The second part of the question is: What are your customers looking for? To answer this, ask yourself:

What problem does your product or service solve?
What other information will help your customers solve this problem?
What do your top competitors blog about?
What makes you different from your competitors? (What are your USPs?)
What other questions or goals do customers looking for your business have?

Learn more about writing for your target audience.

Ideas for Business Blogs

3. Decide what you want to write about

“A business blog is important because it’s the optimal choice for your content marketing hub.In today’s content-centric world, you may be a marketer, but you’re actually a publisher. You need to provide relevant content to your prospects, customers, and the public who spend over 10 hours a day consuming media.”

Joe Pulizzi, Founder, Content Marketing Institute.

Once you identify who your audience is and what problem they’re trying to solve, deciding what to do with writing becomes a lot easier. Here are some suggested topics if you’re looking for inspiration:

Answer a question you were asked by a client
What is the best service for me? (A comparison between two or more different options).
Detailed guide on how to do something (can be either a aspect of your business, or if you have a niche business you can focus on how your business fits into a broader area of interest).
Success Story from someone who has used yours Business or a case study based on your own success or how you overcame a past failure.
A list of the 16 best ways to do something, the 7 best solutions to a problem , etc. (Lists with unusual numbers attract more attention than lists with round numbers)
Ob silly or controversial facts
Describe an event (if you attended a trade fair, lecture event, etc., talk about it).
Share inspiration from a book
Introducing a new product or service
Lead Keyword research by (Search for questions or keywords that competitor blogs rank for).
History of your product
Forecasts (This opinion piece should be based on research into what will happen in the next year or two, but may include further wild speculation into the future).

Um To make your blog really engaging You might want to go a step further and add:

An infographic
An interview with one or more other experts in your industry

A video or audio file

A keyword -Research is also helpful to determine what to include in your blog and how common different search phrases are. There are often a significant number of people typing the exact same question into Google, and it’s best to include the exact wording as part of the blog title so that you appear better on that question as long as you add something to support it improve It’s unique and helps increase CTR.

If your business is an established, well-known brand, then it would go without saying that your blog should be more about your own business, events, product launches, etc. If If your company is smaller, it’s more natural to write about the industry as a whole. You may want to create a content plan so you have a clear idea of what content will be needed over time.

Remember to keep your blogs relevant, upbeat, and educational and/or entertaining (if applicable).

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See also: 15 Tips for Creating a Great Website Footer

4.Write over 1,500 words per blog post

Bloggers who write over 1,500 words per blog post are three times more likely to achieve “strong results” than bloggers who write less than 500 words.

(From a survey by Orbit Media of over 1,000 bloggers who also found that blog length is increasing and is expected to continue to increase in the future.

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Put Put yourself in the shoes of your visitors. Can you really answer a question in detail in just 500 words? Can you do it better than any other website that answer this question too? Both your visitors and Google value more information. Deeper blog posts and writing fewer but more in-depth posts will yield much better results than publishing short posts every day.

If you’re short on time, a single monthly one is high-quality, well-researched Blog post better than many small posts. It’s all about the added value.

See also: 15 Tips for Creating a Great Website Footer

5.Use a title, an introduction, a body and a conclusion.

Like any text, a blog post can be divided into 4 components: title, introduction, body and Conclusion.

Title

The title should contain one or two relevant keywords and catch the reader’s attention. For best SEO practice, you can:

Use a short h1 title that appears at the top of the page and succinctly describes the blog.

Use a longer one (40-60 characters) Metatag Title that will appear in search results.

Introduction

You are not writing a novel, so for a successful one Post You need to dive straight into your topic rather than building on it incrementally.There are a few ways to do this:

Start with a quote

Introduce a controversial point (even if you go back or clarify something later)

Introduce with a paragraph introducing the importance of the topic

Deep into the problem the client is facing

Start with an intriguing fact or Statistics (if you think fact is just interesting, don’t start with that!)

Ask a question (the same question the reader will ask)

Start with the end (then tell people the end of the story first Start with the story)

The reader should be excited to read your blog post and look forward to reading the whole thing . Learn more about writing introductions for blog posts.

Body

Before you start writing your body, research the topic, do it Brainstorm the subsections you want to include in your text Post and figure out the best order to include them so they flow naturally.

The most popular bloggers use a variety of strategies to to break up the body, and blogs for a business are no exception. All of the following will captivate visitors and increase the time they spend reading your blog:

Relevant and attractive images (I like to start each blog post with an original illustration and include some other images in Include in the post these can be either illustrations, photos, charts or diagrams).

Bulleted lists (a good way to use these is to ask a question and then list the answers).

Secondary subheadings to break up the main sections.

Links to other relevant pages on your own site or blog pages on other sites that provide additional information.

Videos and audio files.

For best SEO practice, main subheadings should be h2 in HTML and secondary subheadings should be h3. If you use Heading 2 and Heading 3 formatting in Word and copy them to your website, most modern CMS editors will automatically change them to the correct format.

For SEO, it helps if some subheadings contain keywords, but it is more important that they make sense to the readers, clearly describe the topic and appeal to them.

See also: How to Build a Website Using WordPress in Ten Steps Share

Each subsection can have its own title, introduction, body and conclusion included.

Conclusion

“In literature and in life, we ultimately do not pursue conclusions, but beginnings.”

Sam Tanenhaus, Literature Unbound

See also: 15 Tips for Creating a Great Website Footer

While I like to conclude with a summary of the main points, the conclusion is also a call to action – a chance for readers to do so to start fresh.

For a company’s blog, this could be:

A link to ei a product or service page (e.g. B. Do you want to appear on other people’s blogs? Learn more about our guest posting service).

A link to your contact page (e.g. if you would like Indigoextra to write your blog for you, or for a non-binding discussion to improve your SEO, please contact us.
An invitation to comment or share your blog.

Blog writing and review service

6.Review your work

Bloggers who follow a formal review and editing process, particularly those who use a professional editor, also report greater success.

When you’ve finished your post, review it and ask:

Is the spelling and grammar correct? (If you haven’t already, do a spell check, grammar check and manual check)
Does it make sense and f does it read naturally?
Is there anything that reads like a pen? Should you delete it?
Is there anything essential that is missing on this topic? If so, either add it, link to someone else’s post that has more details, or note it for a future post.
Is the title still the best fit for the content?

Edit anything that needs to be changed and ideally have someone else review it as well.

Marketing and SEO Company

7. Market your company’s blog

So, you’ve finished your blog, your work done, time to put your feet up and relax!

While you might want to take a well-deserved break from writing a fascinating and in-depth blog, your work is not finished yet. If you don’t publish your blog, people probably won’t find it. To market your blog, you can:

Check other pages on your own site and add links to your new post from old pages or product/service pages where it makes sense.
Share your blog on social media.
Write another blog post on a related topic that links to your blog and arrange for it to be guest-posted on a third-party site

The easiest way to market your blog is to add a “Recent Blog Entries” section to the footer of your website, which shows the last 3 or 4 posts.

For businesses with a new blog, we recommend that you spend 1/3 of the time writing your blog and 2/3 of the time marketing it on third party sites.

If you have an established company blog, then the ratio changes – spend 2/3 on content writing and 1/3 on marketing.

The way SEO works is that a link to a page in your blog helps your site a whole. Pages that are information-rich and useful to visitors are far more likely to be shared, liked, and linked to than your product pages, unless you create something that people rave about; Therefore, creating great content on your blog is also one of the best content marketing strategies in the long run.

Conclusion

A successful blog for a business Takes time and effort to create, but writing a blog that truly delivers value to your customers will greatly increase sales and improve your branding. There’s a reason the most successful companies all blog, and it’s not just because everyone else does, it’s based on a solid understanding of the business.

Focus on creating quality, in-depth content, huh Your customers need and what you can give them. Writing a business blog can be a great pleasure and rewarding both personally and financially.

Indigoextra uses advanced techniques to determine the best strategy for your content marketing and offers a range of SEO – Copywriting services. If you need help marketing your business or writing your own blog, please contact us.