Your website is an extremely valuable asset when starting a recruitment agency. However, if you don’t work on it properly, it will never show its highest potential.
In order to get the highest revenue from your recruitment agency website, you should do everything possible to build it properly and keep it in top condition best condition. You can turn to UX design websites for this.
Reading: How to create a staffing agency website
A website is the summary of your brand.
Therefore, every piece should fit together to make the best impression and convey the perfect Image of your agency.
From SEO to increasing conversion rates, many things can turn your recruitment website into a well-performing, valuable business resource.
Indeed, creating such a die best recruitment agency websites can take time, but the hard work will eventually pay off.
Your recruitment agency will achieve a higher conversion rate and you can provide a better and more valued experience to both candidates and clients.
13 things to consider when building your recruitment website
1. Keep it neat and uncomplicated
The l of your website also plays an important role Role in attracting and retaining companies and job seekers. If it seems outdated or clunky, visitors will go to your competitor’s site.
To keep visitors intact, present yourself as reliable and authoritative. Maintaining a website like this is not easy – it requires a lot of planning, R&D and implementation.
When designing and developing a recruitment website, keep millennials in mind. It has been estimated that Generation Y will make up 50% of the global workforce by 2020 and 75% by 2025. The tech-savvy gene searches for a decent website.
That’s why it’s even more important to make an impression with a decent website.
According to a survey, it takes about 50 milliseconds for an internet user to rate your site and decide whether to stay or move on. And many factors play a role in this, from color, spacing, size to choice of font and structure.
According to a Google study, websites with lower visual complexity and better prototyping were more appealing.
In simple terms, clean, simple and attractive websites attract visitors better. Once you’re set up, you can bring in the changes you need.
2. Protect your recruitment website with SSL
Candidates apply to job postings on recruitment websites and add their personal information.
If their email address is spied on, they will receive may receive spam emails and become victims of cybercrime. Fortunately, SSL comes to your rescue.
SSL is a digital certificate that you should include to authenticate your website’s identity.
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Recruitment websites with an SSL certificate installed will receive one SEO improvement and become a standard result for the researchers.
An SSL certificate ensures that the information exchanged between the server and the user is secure and locked and cannot be intercepted by hackers. It makes your website connection authentic and reliable, which allows users to share their information conveniently and safely.
It’s budget-friendly and protects your website 100% from all cyber threats, giving you a competitive edge over your competitors . If you’re looking for inexpensive yet reliable certificates, we recommend investing in a Comodo SSL Certificate, RapidSSL, GeoTrust, or AlphaSSL Certificate.
Often, recruitment sites include a number of Level Ones – Subdomains such as Job details, etc. To secure such sites, we recommend investing in an inexpensive, cheap wildcard SSL. This single certificate provides unmatched protection for an unlimited number of first-level subdomains under the selected primary domain at no additional cost.
3. Consider color and its mental impact
Your choice of color plays a crucial role in recruiting website design. The best recruitment websites like Guardian Jobs, Indeed, NHS Jobs and Reed use blue, black and white colors with touches of orange or yellow.
Do you know any recruitment websites? often look at blue because it is associated with trust, morality and reliability?
4. Add clear navigation
Your recruitment website should appeal to companies and employees. Therefore, everyone should find their way around quickly and easily get to the pages they want.
If you don’t have smooth and uncomplicated navigation, both candidates and clients can leave your website in seconds.
5. Switch to an Advanced Job Search Tool
A job search tool is essential for any recruitment website. It should be easy to see and easy to use.
It should have improved filters to help users search for various vacancies in the relevant fields and positions. Candidates should be able to filter their search by location, salary, job title, and more. In the end it will improve the candidate experience.
6. Set up a simple CTA and hassle-free application process
After searching for a suitable job, the user looks for a call to action. Therefore, it is important to make it simple, clean and easily visible.
Typically, an online recruitment website requires candidates to register and asks for their basic information and CV. After gathering this information, applying for future jobs becomes convenient.
Make job application a painless process to attract high volume of visitors.
7. Make sure you send job alerts
Job alerts are an important element of online recruitment sites.
Applicants see this as a first mover advantage. It also gives them an idea of what to expect from their application. This will give them real-time feedback and relevant information for their career.
So include an RSS feed to keep your visitors up to date with the latest job openings. It will also increase your engagement rate.
8. Be active on social media
A useful way to keep visitors up to date about your recruitment company is to use social media.
It will also help you enjoy a good exposure. Twitter, LinkedIn and Facebook are some of the favorite social media platforms for such recruitment website owners.
See also: How to Make a Small Business Website: Beginners Guide
Share information about the latest job openings on social media and add interesting content about improving resumes , interview tips and more add to career growth. Once you have a good following on your social media, you can start creating informative articles and blogs to improve your Google ranking.
Read more: How to Use Content Marketing to Accelerate Your Recruitment Efforts?
9. Create Insightful and Actionable Blogs
Updating your recruitment website with informative and fresh content is a big step. Create articles on topics related to job application, career advice, resume structuring and more.
Use targeted keywords in the content to improve your SEO and Google ranking. To get traffic, your recruitment website should be at the top of search results; So give your recruitment site an edge and make sure it’s fully compliant to avoid penalties from your search engine.
10. Videos are important too
Typically, websites do not host long text. However, remember that visitors prefer a visual experience.
Using video for your recruitment website is a good SEO decision.
Google is constantly updating its algorithm to determine how well your site performs. But your SEO cannot be based solely on acquiring quality backlinks. It must naturally attract visitors. And videos are a great way to do that. It gives you an edge over your competitors.
But 75% of recruitment agency websites don’t use video.
Make sure you use video to give your viewers an insight what to do next and where to sign up for updates from your site.
11. Use the best SEO tactics
SEO is an important aspect of developing a website. After all, a well-designed website with quality content is what all users need.
It can be difficult to keep up to date with the changing Google algorithm, but a website with robust SEO will definitely give you exemplary deliver results. It ensures the right traffic finds your website and it ranks efficiently in the search engines.
One must be careful with personalized page titles, keyword oriented job descriptions, meta tags, image tags and more broken links .
12. Make Your Recruitment Website Mobile-Responsive
According to Kelton Research, 86% of applicants use their mobile phones to search for jobs and 70% apply with their smartphones.
Hence It is very important that your website is mobile responsive and optimized for mobile viewing.
13. Future-proof it
When developing an online recruitment website, you should make sure that the technology you use is future-proof. Make an investment so your website technology, design and compliance don’t look stale in the next two years.
Future-proof your website for exponential growth and update it regularly!
In final words
Recruitment agencies who know this Your websites act as a recruitment channel to improve the hiring process and work as a matchmaking platform for your candidates and clients. Take the best step to make the process easier for both parties.
Therefore, choose a reliable recruitment website design agency to help you. Use the best recruitment technology to make companies more productive and profitable for users.
See also: 5 Tools to Create a Professional Website for Free
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