Email marketing has come a long way in the past few years. While the basic goals and principles remain the same, much has changed. For example, the tools of crafting have become much more efficient and effective.
One tool from the past that is still around (at least for a while) is the Excel spreadsheet. It has become synonymous with data collection and storage.
Reading: How to create an email address list in excel
What is an Excel spreadsheet?
Microsoft Excel is the most popular spreadsheet program and was designed to help with easy data collection, storage and storage to help. and manipulation. These qualities have made Excel an invaluable tool in many industries – including email marketing.
How do you measure the value of Excel?
It’s easy to measure the value of a tool measure the number of his adopters and his ability to make life easier. Excel meets both of these criteria.
Excel is used by approximately 800 million users worldwide.
Because of its ease of use and functionality, Excel has become one of the most common tools used in email marketing for collecting and storing email addresses.
What happens if you want to create an email list from Excel?
How to create an email list from Excel
Creating an email list from Excel is actually easy, especially if you are a Campaign Monitor customer since you are creating addresses from Excel (XLS, XLSX) and those that are formatted with a Comma Separated Values format (CSV).
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“CSV” simply means tabular data stored in plain text but separated by commas. This is the file format you use to save your email addresses in Excel.
Prepare your email list
The first step in creating your email list from Excel is to prepare your list, which means using a header to define the content in each column of your spreadsheet. Common header values accepted by most email service providers include “email”, “email address”, “name”, “first name”, and “last name”.
You also need to make sure that all the contacts you want to add to your list are on the first page of your Excel spreadsheet.
Save your list
Next, save your list as you normally would. You can also save it as a CSV file if you wish. To do this, click the “File” tab, select “Save As” and choose CSV as the file type.
Upload your list
To upload your list, go just go to your dashboard and create a new list (if you’re not adding it to an existing list). To add the contacts in your Excel file to your list, you can either drag and drop the file from your desktop or click the option to upload it.
If you are adding the contacts to an existing list , you can just click on the list you want to add them to and select “Add new subscribers”.
Once your file has been uploaded, map the columns to your subscriber fields:
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Source: Campaign Monitor
When you’re done, click Finish adding subscribers.
Review the report
After your Excel file has been uploaded, you will receive a report of how many contacts have been added successfully. It also shows you how many were unsuccessful and why.
Does it really matter?
Knowing how to create an email list from Excel you definitely should master doing. There are many situations in which you can get a contact list saved as an Excel file and it is crucial to know how to create a list from this file.
Managing email -Lists requires knowledge of many list building and management hacks.
Now what?
Now that you know how to create an email list from Excel, go for it Go ahead and pull out those Excel files that you were afraid to keep working on. It only takes a few minutes to create an email list.
Need more list management tips? Check out our article on list management tools that will make your life easier.
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